The Creator Funnel Leak Check

15 questions to find where your creator program is losing money.

Most creator programs don't fail because of the creators. They leak in the same three places: what you can measure, how you pay, and how you recruit and brief.

Tick every statement that's true for your program today. In ten minutes you'll know your score, your weakest area, and where to start.

• Performance & attribution. Can you see which creators drive revenue, not just reach?

• Compensation & rights. Are you paying for results, or one flat fee for everyone?

• Recruitment & briefing. Do the right creators say yes, and deliver?

Built from 5+ years inside creator programs at a global toy company, a news app, an influencer marketing platform and a SaaS company.