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Tourism boards don't buy like brands. They plan budgets a year ahead, pay to reach specific markets, and need to justify every partnership. This playbook shows you how they actually decide, and how to pitch so saying yes is easy.
Built from years inside creator programs and from pitching creator partnerships to more than 800 tourism organizations across North America and Europe.
What's inside:
Who actually runs creator partnerships at a destination, and which inbox to use
The budget calendar: when to pitch so the money isn't already spent
The 8 things a DMO checks in the first minute
Hosted, paid and hybrid deals, with scripts for turning a hosted trip into a paid one
A page-by-page blueprint for a DMO-ready media kit
Word-for-word pitch, follow-up and reply templates
A 30-day action plan
Format: PDF, instant download. Because this is a digital product, all sales are final.
Prices in USD. Applicable taxes (e.g. GST/HST for Canadian buyers) are calculated at checkout.
Tourism boards don't buy like brands. They plan budgets a year ahead, pay to reach specific markets, and need to justify every partnership. This playbook shows you how they actually decide, and how to pitch so saying yes is easy.
Built from years inside creator programs and from pitching creator partnerships to more than 800 tourism organizations across North America and Europe.
What's inside:
Who actually runs creator partnerships at a destination, and which inbox to use
The budget calendar: when to pitch so the money isn't already spent
The 8 things a DMO checks in the first minute
Hosted, paid and hybrid deals, with scripts for turning a hosted trip into a paid one
A page-by-page blueprint for a DMO-ready media kit
Word-for-word pitch, follow-up and reply templates
A 30-day action plan
Format: PDF, instant download. Because this is a digital product, all sales are final.
Prices in USD. Applicable taxes (e.g. GST/HST for Canadian buyers) are calculated at checkout.